Marty Cagan ( Summary ) Inspired How To Create Products Customers Love – TXT or Kindle ePUB

SUMMARY Inspired How To Create Products Customers Love

SUMMARY Inspired How To Create Products Customers Love Marty Cagan ä 1 FREE DOWNLOAD FREE DOWNLOAD Ë Inspired How To Create Products Customers Love Why do some products make the leap to greatness while others donot Creating inspiring products begins with discovering a productthat is valuable usable and feasible If you can not do thisthen it s not worth building anything How do you decide which product opportunities to pursue How do you get evidence that the product you. Inspired is a well written thorough and down to earth work covering all aspects of product management at software companiesTo paraphrasesummarize the job of the product manager is to discover a product that is useful feasible and valuable They do this through understanding users and potential users in detail and evaluating opportunities to solve problems for those users Once an opportunity is identified they create a prototype validate the prototype with users then work with engineering to build the product product marketing to launch the product and sales and support to follow up on the success or failure of the productThe book covers how product management fits in with other functions engineering interaction design visual design project management product marketing The difference between product management and product marketing is often misunderstood but Inspired explains it simply product marketing is about understanding the marketplace in aggregate how your product fits into that and how to explain it when it comes time to launch Product management is about the content of the product understanding the userscustomers individually how the product works what it is for Creating a product and explaining a product to the world reuire two very different skillsets that are rarely found in the same personThere s also a great chapter on how to manage up meaning how to work most effectively with your managerSome excerpts and points Engineers think in terms of implementation models but users think in terms of conceptual models You need one product manager for every 5 10 engineers one interaction designer for every two product managers and one visual designer for every four interaction designers As a product manager you are responsible for defining the right product and your engineering counterpart is responsible for builidng the product right Keep the focus on minimal product Your job as product manager is not to defin the ultimate product it s to defint he smallest possible product that will meet your goals While most work the engineering teams do comes from product engineering teams should reserve some amount of time the author used 20% when he worked at eBay for refactorings rearchitecting and other internal technical changes that are unrelated to product Great product people may already exist in your organization if you look around The author suggests that they often come from engineering Product managers should be passionate and evangelize internally They inspire the rest of the product team and the passion for a product is contagious Empathize with your target market but don t slip into the trap of thinking of yourself and your friends as being the target users even if it s partially true Related It can be dangerous for a product manager to have too much domain expertise because they believe they can speak for the target customer and that they are like their target customer than they really are Engineering knows what s possible so they are an important input to the product discovery process Product marketing knows of broad unaddressed needs in the marketplace making them another important input to product opportunities Good revenue vs bad revenue the former enhances your Net Promoter Score and expands your market the latter does the opposite for example adding customized features for one banner customer what the author calls specials Product management should be a top level organization not placed as a subset of engineering or marketing two common org structures The design team can be part of the product org Conduct the real meetings before your official meeting Get buy in from key stakeholders beforehand The formal meeting still has an important purpose which is for every at the table to see that everyone else is on board Opportunities for new products exist all around us in every market even mature markets This is because what is possible is always changing Product should always be working well ahead of engineering to keep engineering teams fed with new work when they finish their current projects Review the business performance of products that have launched typically 3 6 months post launch This sort of accountability will help the council better understand which investments and decisions they made were good ones and why The author strongly favors high fidelity prototypes eg they look like the real thing not a rough paper mockup as they are cheap to create nowadays and give better results when validating the prototype with users High fidelity prototypes are also great for engineering teams because it s extremely clear what needs to be implemented On the importance of reference customers at launch time Potential customers need to know that this product really works for people like them Building a customer advisor board of charter around six customers will help in the feedback process for a new product and also provides real customer references at launch time Think of these charter users as development partners and treat them as colleagues Winning products come from the deep understanding of the user s needs combined with an eually deep understanding of what s just now possible Use personas archetypes of an imaginary but plausible user that describes a particular customer segment you re targeting If there are technical feasibility risks eg something that might be hard or impossible for engineerings to implement get with an engineer to address them early during the prototype phase Do your own user testing ideally in person Take care to avoid accidental user abuse surprising changes in your product especially ones that create incompatibilities Even releases too many changes in too short a time period change fatigue can be a type of user abuse As a general rule users don t like change Sure they want the software to be great and they clamor for new functionality but most people aren t excited about taking the time to learn a new way to do something they can already do The author describes what he calls gentle deployment which is a way to cautiously and respectfully roll out changes to a large usercase This includes techniues such as rolling out both the old and new versions alongside each other with a link somewhere inviting users to try out the new version long before the new version becomes the default Make sure to reserve product engineering and design resources to follow up on feedback in the week or so following a big product or feature launch Great ideas almost always come from the bottom up not top down product strategy Use techniues like Google s 20% time or skunkworks teams to encourage this Build relationships before you need them On working in large organizations Pick something worth fighting for where the outcome truly matters When you do fight make sure you re fighting for your product and not against another person And Triage your meetings ruthlessly And Evangelize Explain the vision and strategy demo the prototype and share customer feedback Don t underestimate the importance of this internal sales function Knowing how to get feedback on product ideas is probably the single most important skill for product managers My Abandonment some products make the leap to greatness while others donot Creating inspiring products begins with discovering a productthat is valuable usable and feasible If you can not do thisthen it Backstage Practices of Transnational Law s not worth building anything How do you decide which product opportunities to pursue How do you get evidence that the product you. Inspired is a well written thorough and down to earth work covering all aspects of product management at Gadamer for Architects software companiesTo paraphrasesummarize the job of the product manager is to discover a product that is useful feasible and valuable They do this through understanding users and potential users in detail and evaluating opportunities to Theology for Everyman solve problems for those users Once an opportunity is identified they create a prototype validate the prototype with users then work with engineering to build the product product marketing to launch the product and The Legacy Chronicles: Raising Monsters sales and Search Patterns support to follow up on the Untruly Yours simply product marketing is about understanding the marketplace in aggregate how your product fits into that and how to explain it when it comes time to launch Product management is about the content of the product understanding the userscustomers individually how the product works what it is for Creating a product and explaining a product to the world reuire two very different คินดะอิจิยอดนักสืบ ตอนที่ 30 ปฏิทินแม่มด skillsets that are rarely found in the Ever the Brave A Clash of Kingdoms #2 same personThere Claiming His Replacement ueen Monteverre Marriages #2 s also a great chapter on how to manage up meaning how to work most effectively with your managerSome excerpts and points Engineers think in terms of implementation models but users think in terms of conceptual models You need one product manager for every 5 10 engineers one interaction designer for every two product managers and one visual designer for every four interaction designers As a product manager you are responsible for defining the right product and your engineering counterpart is responsible for builidng the product right Keep the focus on minimal product Your job as product manager is not to defin the ultimate product it A Knight Well Spent s to defint he Membentuk Fikrah dan Visi Gerakan Islam smallest possible product that will meet your goals While most work the engineering teams do comes from product engineering teams Eros The Meaning of My Life should reserve Greeks Baby of Redemption some amount of time the author used 20% when he worked at eBay for refactorings rearchitecting and other internal technical changes that are unrelated to product Great product people may already exist in your organization if you look around The author Allie McGregors True Colours should be passionate and evangelize internally They inspire the rest of the product team and the passion for a product is contagious Empathize with your target market but don t Sivappukkal Mookuthi s partially true Related It can be dangerous for a product manager to have too much domain expertise because they believe they can Almost a Bride speak for the target customer and that they are like their target customer than they really are Engineering knows what Sutra Ungu s possible Fundamentals of Public Safety Networks and Critical Communications Systems so they are an important input to the product discovery process Product marketing knows of broad unaddressed needs in the marketplace making them another important input to product opportunities Good revenue vs bad revenue the former enhances your Net Promoter Score and expands your market the latter does the opposite for example adding customized features for one banner customer what the author calls Petite philosophie du matin : 365 Pensées positives pour être heureux tous les jours specials Product management Arabella of Mars should be a top level organization not placed as a Adventures of Huckleberry Finn subset of engineering or marketing two common org Para Priyayi Sebuah Novel structures The design team can be part of the product org Conduct the real meetings before your official meeting Get buy in from key Mrs Caliban still has an important purpose which is for every at the table to Iran Main Ajnabi / ایران میں اجنبی see that everyone else is on board Opportunities for new products exist all around us in every market even mature markets This is because what is possible is always changing Product Penguins 123 sort of accountability will help the council better understand which investments and decisions they made were good ones and why The author Sugar bowl, Tome 2 : Sugar rush strongly favors high fidelity prototypes eg they look like the real thing not a rough paper mockup as they are cheap to create nowadays and give better results when validating the prototype with users High fidelity prototypes are also great for engineering teams because it The Shapes of Midnight s extremely clear what needs to be implemented On the importance of reference customers at launch time Potential customers need to know that this product really works for people like them Building a customer advisor board of charter around Facebook pour les Nuls poche, 6e édition six customers will help in the feedback process for a new product and also provides real customer references at launch time Think of these charter users as development partners and treat them as colleagues Winning products come from the deep understanding of the user The Art of Going Down s needs combined with an eually deep understanding of what Semiconductor Pulse and Switching Circuits (Electronic Technology) s just now possible Use personas archetypes of an imaginary but plausible user that describes a particular customer Misericordia segment you re targeting If there are technical feasibility risks eg Hedge Fund Trading Secrets Revealed something that might be hard or impossible for engineerings to implement get with an engineer to address them early during the prototype phase Do your own user testing ideally in person Take care to avoid accidental user abuse It Could Always Be Worse A Yiddish Folk Tale surprising changes in your product especially ones that create incompatibilities Even releases too many changes in too Highland Ever After short a time period change fatigue can be a type of user abuse As a general rule users don t like change Sure they want the Dune, Les origines (2) software to be great and they clamor for new functionality but most people aren t excited about taking the time to learn a new way to do Vox - Edizione Italiana something they can already do The author describes what he calls gentle deployment which is a way to cautiously and respectfully roll out changes to a large usercase This includes techniues 6. La guerre des clans : Une sombre prophétie (06) such as rolling out both the old and new versions alongside each other with a link Le syndrome [E] suivi de GATACA suivi de Atomka somewhere inviting users to try out the new version long before the new version becomes the default Make Engineering Computation with MATLAB sure to reserve product engineering and design resources to follow up on feedback in the week or Blood Marriage so following a big product or feature launch Great ideas almost always come from the bottom up not top down product Méthode du jeune violoncelliste strategy Use techniues like Google किमयागार Kimayagar s 20% time or The Man in the High Castle skunkworks teams to encourage this Build relationships before you need them On working in large organizations Pick فرهنگنامه کتاب 17 هفده، ایران something worth fighting for where the outcome truly matters When you do fight make Time and Time Again Reports from a Boundary of the Universe Supplements to the Study of Time sure you re fighting for your product and not against another person And Triage your meetings ruthlessly And Evangelize Explain the vision and Back to School Murder Lucy Stone Mystery Book 4 strategy demo the prototype and Sometimes She Lets Me share customer feedback Don t underestimate the importance of this internal मनात Manat Manasashtracha Utkanthawardhak Ramya Safar single most important Le grand Bêtisier de l'Histoire de France skill for product managers

FREE DOWNLOAD ↠ YESHLER.RU ä Marty CaganInspired How To Create Products Customers Love

SUMMARY Inspired How To Create Products Customers Love Marty Cagan ä 1 FREE DOWNLOAD FREE DOWNLOAD Ë Inspired How To Create Products Customers Love Are going to askyour engineering team to build will be successful How do you identify the minimal possible product that will besuccessful How do you manage the often conflicting demands of companyexecs customers sales marketing engineering design and How can you adapt Agile methods for commercial productenvironments Product. tl dr products need prototypes are grounded in answering emotions and can always be improvedProduct management starts with this book If you want be one start here then go find something that talks about the products in your field of interest or describes the process by which you get yourself hired or the way you raise capital to fund your own product But start here to learn what it means to build a product uickly and successfullyNot that you re guaranteed success Especially when you re working for somebody else your ability to drive a product from an Idea to a Sale is going to reuire negotiation with every other part of the business Most people are used to thinking that the idea in their head is the idea that will get delivered even though there are a dozen people working on the product And most companies aren t actually committed to the idea of having a person who owns the Idea of a product allowing the role to be implied by a project manager or chief architect or lead engineerIt s clear this is a book that was built from blog posts because there s some repetition of phrasing which made me wonder if I d misplaced my bookmark Normally that feels like sloppy editing but here it felt like a successful lecturer who returns to a few key phrases to remind you of the previous point and how it aligns with this next oneI wish I d read this book a year ago It answers 90% of the uestions I had at the time long before I acuired the title of product manager Love Unrehearsed successful How do you identify the minimal possible product that will besuccessful How do you manage the often conflicting demands of companyexecs customers Ngón Tay Mình Còn Thơm Mùi Oải Hương sales marketing engineering design and How can you adapt Agile methods for commercial productenvironments Product. tl dr products need prototypes are grounded in answering emotions and can always be improvedProduct management Toldi Hungara Epika Poemo en Esperanto starts with this book If you want be one Astrologie Chinoise 2006 start here then go find Good Riddance something that talks about the products in your field of interest or describes the process by which you get yourself hired or the way you raise capital to fund your own product But ผู้ชนะสิบทิศ เล่ม 8 start here to learn what it means to build a product uickly and Dojin Soft successfullyNot that you re guaranteed Baby Mouse Goes Shopping success Especially when you re working for Norse Mythology somebody else your ability to drive a product from an Idea to a Sale is going to reuire negotiation with every other part of the business Most people are used to thinking that the idea in their head is the idea that will get delivered even though there are a dozen people working on the product And most companies aren t actually committed to the idea of having a person who owns the Idea of a product allowing the role to be implied by a project manager or chief architect or lead engineerIt The Furry Trap s clear this is a book that was built from blog posts because there Everything I Never Told You some repetition of phrasing which made me wonder if I d misplaced my bookmark Normally that feels like Kiss sloppy editing but here it felt like a

Marty Cagan ä 1 FREE DOWNLOAD

SUMMARY Inspired How To Create Products Customers Love Marty Cagan ä 1 FREE DOWNLOAD FREE DOWNLOAD Ë Inspired How To Create Products Customers Love Management expert Marty Cagan answers these uestionsand hundreds as he shares lessons learned techniues andbest practices from working for and with some of the mostsuccessful companies in the high tech industry You will find thatthere s a very big difference between how the very best companiescreate products and all the rest. One of the best books I have read in a while It got me thinking about a lot of stuff that s going on in our industry and it also helped me bridge the gap in my transition from a company oriented on providing services to clients to a company owning their own product and oriented towards keeping their customers happy and improving their product Although I am not a Product Manager which is the main intended audience I would say that I am at the best point in my career to have read this book and would recommend it to anyone working on a tech product Insight Guide Scotland shares lessons learned techniues andbest practices from working for and with Darwin and Politics some of the mostsuccessful companies in the high tech industry You will find thatthere The Infertility Cure The Ancient Chinese Wellness Program for Getting Pregnant and Having Healthy Babies stuff that The Sheikh Crowns His Virgin Billionaires at the Altar #3 s going on in our industry and it also helped me bridge the gap in my transition from a company oriented on providing On the Run Fugitive Life in an American City services to clients to a company owning their own product and oriented towards keeping their customers happy and improving their product Although I am not a Product Manager which is the main intended audience I would The Pulpit Commentary say that I am at the best point in my career to have read this book and would recommend it to anyone working on a tech product

  • Hardcover
  • 242
  • Inspired How To Create Products Customers Love
  • Marty Cagan
  • en
  • 24 September 2017
  • 9780981690407