[PDF/EPUB] Decoding the Irrational Consumer By Darren Bridger

summary ´ E-book, or Kindle E-pub ☆ Darren Bridger

Darren Bridger ☆ 9 free read summary ´ E-book, or Kindle E-pub ☆ Darren Bridger summary Decoding the Irrational Consumer F each of these new research tools and techniues their individual strengths and weaknesses and how they can be used to generate consumer insights  Chapter topics cover key principles and applications facial coding heuristics behavioral experiments biometric data prediction markets creating smarter surveys and how to combine techniues?. An excellent thoroughly researched book on current and future trends in consumer behavioral studies The Bird King principles and applications facial coding heuristics behavioral experiments biometric data Again But Better prediction markets creating smarter surveys and how to combine techniues?. An excellent thoroughly researched book on current and future trends in consumer behavioral studies

summary Decoding the Irrational ConsumerDecoding the Irrational Consumer

Darren Bridger ☆ 9 free read summary ´ E-book, or Kindle E-pub ☆ Darren Bridger summary Decoding the Irrational Consumer New developments in the behavioral sciences have revealed that most people do not accurately self report their motivations  It is now understood that decision making is driven by emotions and the subconscious rather than by purely rational calculations  Asking direct uestions as the global marketing and advertising research industry. A sound book for starters in advanced research techniues along with information about cognitive underpinnings governing consumer decision making and the latest technology The Bird King people do not accurately self report their motivations  It is now understood that decision making is driven by emotions and the subconscious rather than by Again But Better purely rational calculations  Asking direct uestions as the global marketing and advertising research industry. A sound book for starters in advanced research techniues along with information about cognitive underpinnings governing consumer decision making and the latest technology

summary ´ E-book, or Kindle E-pub ☆ Darren Bridger

Darren Bridger ☆ 9 free read summary ´ E-book, or Kindle E-pub ☆ Darren Bridger summary Decoding the Irrational Consumer Has previously depended on is no longer enough  Instead the industry reuires a new generation of research tools such as behavioral economics eye tracking implicit response measures and facial coding to find the truth behind what consumers are saying Decoding the Irrational Consumer provides marketers and researchers with an overview o. Darren Bridger looks at a number of the recent theories and ideas underpinning how marketers ad creators designers and neuroscientists use neuromarketging data Most people do not accurately self report their motivations Rather than taking rational decisions their emotions feelings and past experiences cause their brains to take short cuts The industry reuieres new market research tools All major international companies trying to understand consumer behaviour include some understanding of the noncnscious intuitive consumerDecoding the Irrational Consumer offers a revamped toolbox consisting elements from neuro aesthetics insights from neuroscience on what we find beautiful pleasurable or attractive and why behavioural economics studies how people make decisions about value implicit response measures computer based online tests facial action coding common expressions across cultures biometrics bodilly metrics like heart rate and skin conductance eye tracking EEG fMRI and SST to measure brain activity while performing tasks or answering uestions and prediction markets removing noise in the responses of individuals by aggregating the group response as a wholeWhile the book may become obsolete within a decade due to the fast developments in the forementioned academic research fields Decoding the Irrational Consumer is a powerful guide for industry professionals Clear and concise writing style packed with illustrations and interesting facts

  • Paperback
  • 224
  • Decoding the Irrational Consumer
  • Darren Bridger
  • en
  • 09 February 2017
  • 9780749473846