[PDF/EBOOK] Invisible Influence ✓ Jonah Berger

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Invisible Influence

characters ´ eBook, PDF or Kindle ePUB ↠ Jonah Berger Read ´ Invisible Influence ↠ eBook, PDF or Kindle ePUB The same But social influence doesn’t just lead us to do the same things as others In some cases we imitate others around us But in other cases we avoid particular choices or behaviors because other people are doing them We stop listening to a band because they go mainstream We skip buying the minivan because we don’t want to look like a soccer mom By understanding how social influence works we can decide when to resist and when to embrace it and learn how we can use this knowledge to exercise control over our own behavi. So disappointing I was a huge fan of Berger s previous book Contagious It s actually on my favorites shelf This new book lacks the structure and applicability that made his previous book so useful It also feels overwritten As though the publishereditor asked him to stretch out the content a liiiiiittle bit Here s an example Teenagers are unlikely to be confused with 40 year old business executives All of this filler gets in the way of some of his interesting points There are some fun nuggets such as how siblings try to differentiate themselves and how audiences impact our performance in different situations but they are disappointingly few and far between

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characters ´ eBook, PDF or Kindle ePUB ↠ Jonah Berger Read ´ Invisible Influence ↠ eBook, PDF or Kindle ePUB In Invisible Influence the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make from what we buy to the careers we choose to what we eat “Jonah Berger has done it again written a fascinating book that brims with ideas and tools for how to think about the world” Charles Duhigg author of The Power of HabitIf you’re like most people you think your individual tastes and opinions drive your choices and behaviors You wear a certain jacket because you liked how it lo. A very fast read but lacking in substance compared to Contagious These genres of books tend to blend together Same stories different angle Not a lot of new here

characters ´ eBook, PDF or Kindle ePUB ↠ Jonah Berger

characters ´ eBook, PDF or Kindle ePUB ↠ Jonah Berger Read ´ Invisible Influence ↠ eBook, PDF or Kindle ePUB Oked You picked a particular career because you found it interesting The notion that our choices are driven by our own personal thoughts and opinions is patently obvious Right Wrong Without our realizing it other people’s behavior has a huge influence on everything we do at every moment of our lives from the mundane to the momentous Even strangers have an impact on our judgments and decisions our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans even though the policy is. Good book Here is what I want to rememberp59 If people can t see or observe what others are doing there is no way for those others to influence themSocial influence only works when other people s opinions or behaviors are observablep 65 Birth order is the biggest predictor of elite athletes 75% have at least one older siblingp68 69 Sibling rivalry is about who gets to be a certain type of person and who has to be someone elseKids personalities even seem to shift over time in opposition to their siblingsForever connected but forever striving for differencep86 The illusion of distinction we focus on the ways we are different even if at the core we are very much the samep97 Social influence seems to push us to be both the same and different Imitating others and distinguishing ourselves from them and it matters who the others are and what choices they makep230 Peers don t just affect what we choose they motivate us to actionBut even though others sha